FOR MARKETIING TEAMS
Verify and communicate your green claims to your customers or residents
Increase brand loyalty through transparency and accountability.
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Increase brand loyalty through transparency and accountability.
The waste crisis we are facing has become a communication challenge. Eight out of ten people put their waste in the wrong bin, because marketing leaders struggle to condense the message in a way that is understandable on a global scale. Conflicting local recycling rules, no consumer incentives and incoming compliance are making it harder than ever for marketing to know how to effectively communicate their waste programs. To overcome this challenge in marketing, teams must:
1. Have tools to educate their customers and residents on how to dispose of their waste in their local area.
2. Gain data insights on waste and recycling campaign engagement.
3. Manage their waste and recycling campaigns.
Use this guide to streamline your zero-waste communication efforts, build a loyal customer base around your sustainability initiatives and remain compliant with upcoming legislation.
Part of upcoming EPR compliance requires brands and retailers to use a third party provider to verify accurate data. By using Scrapp's software to organize your data and communicate your claims, you are on track to becoming compliant:
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Little is known about what happens your products once they leave the supermarket shelves and is in your customer's homes. Gamify your end user's recycling habits, learn where your products end up, build loyalty around your sustainability initiatives and have a communication channel with your customers.
Studies show that almost two thirds of consumers look for sustainability initiatives from the brands they purchase. Use data insights through Scrapp to track your engagement on your waste programs.
Communication builds rapport. Rapport leads to familiarity and trust. Trust results in loyalty. Loyalty leads to higher engagement. Effectively managing your communication campaigns will increase engagement with your waste program. Scrapp's software supports marketing teams with this, through its simple-to-use web portal.
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Over a one-year period of using Scrapp's education-first approach
Using Scrapp's gamified software
Act on the data in same quarter you get started in
