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Welcome Avon to the Scrapp Ecosystem: Pioneering Sustainability in Beauty
We are delighted to announce an exciting new partnership at Scrapp. Avon, a revered leader in the beauty and cosmetics industry, joins our Scrapp for Brands program. In a first-of-its-kind effort, Avon will be launching Scrapp on a UK nation-wide 3-month pilot. The Top 100 of Avon's best sellers will be in Scrapp, educating the millions of Avon customers on how to dispose of their products easily and effectively in the United Kingdom. This partnership underscores our shared commitment to promoting sustainability and fostering a zero-waste movement in the beauty sector.
Avon's dedication to quality and sustainable innovation aligns perfectly with our core mission. By trialing Scrapp's newest platform with their select Top 100 product line across the UK, Avon is setting a stellar example of how brands can effectively contribute to a more sustainable future.
All you have to do is scan the barcode of the packaging of any of Avon's top 100 best selling products, and you can learn how to dispose of it correctly based on your local area. Avon will then receive never-seen-before data through Scrapp's web portal, to gain real-time insight on the effectiveness of their waste reduction campaigns. As a brand in Scrapp's software ecosystem, Avon will also be able to:
🔍 Learn more around consumer disposal habits and the accessibility of their product's disposal in global markets
🚮 Optimizing their product design for end-of-use before going into production
🌍 Organizing their product data to enable environmental stewardship at the forefront of their decision-making
Key Highlights of Our Partnership:
💄 Beauty that Cares: Avon is renowned not just for their exceptional products but for their commitment to positive global impact. Their proactive steps towards sustainability resonate deeply with our values at Scrapp.
🚀 Ready for Launch: The partnership with Avon comes with the new launch of Scrapp’s comprehensive waste data tracking software. It marks a pioneering move towards the full adoption of circular practices in the beauty industry.
🔁 Stepping into Zero-Waste: With ambitious plans for 2024, Avon is on a path to substantially decrease their environmental footprint, reinforcing our collective vision for a sustainable future.
From Danilo, Global Product Innovation & Sustainability Engineer at Natura & Co, Avon's parent company:
Why are you excited about the partnership with Scrapp?
Very excited, since this is new ground for Avon. We are just starting our circularity journey and hopefully Scrapp will provide valuable data and insights to us along the way.
Why did you choose to work with Scrapp?
Easy contact and very approachable and willing to help us from the very first moment.
What are you most looking forward to with the 3-month UK-wide trial?
I believe our main goal here is to educate our customer and our reps regarding sustainability and recycling. As I mentioned, this is a very new subject to us, so giving valuable information to our internal and external partners is crucial.
How do you see the relationship building over the next 6-12 months?
This is just the beginning of our sustainability journey, so hopefully we will grow together through trust and valuable data.
This collaboration not only bolsters the credibility of Scrapp's newest platform update with more verified, sustainable products, but also empowers millions of consumers to make responsible and informed choices on the products they dispose of. This magnifies the positive impact potential on a global scale. We are thrilled to welcome Avon to the Scrapp family. Together, we are committed to transforming the zero-waste efforts of the beauty industry, making personal care synonymous with planet care.
When you're next looking to dispose one of Avon's products, simply scan the barcode of the product and keep an eye out for the verified tick! This is our way of ensuring the most accurate data has come from our verified brands.
Are you a brand interested in joining the movement? Contact us through enquiries@scrapprecycling.com or book a call with the team to learn more.
This partnership is a testament to the power of collaborative efforts in achieving significant environmental goals and sets a benchmark for sustainability in the beauty industry. Join us in supporting Avon's journey towards a more sustainable and zero-waste future.